WWF is one of the largest environmental organizations in the world, which activities and projects are aimed at promoting the reduction of pollution and wasteful consumption and ensuring that the use of renewable natural resources is sustainable.
Following the campaign developed to support “Earth Hour“ initiative in Ukraine, Ogilvy Group and WWF Danube Carpathian Programme have launched image communication, which purpose was to remind society that the real battle against climate change will be won by changing their lifestyles and habits long-term.
The “ Wallpaper“ campaign is based on the notion of us being not the only to face consequences of our decisions and behavior.
Inconsiderate consumption of natural resources results in severe climate change. Our recklessness yields horrendous implications – burnt forests, melted glaciers and species extinction. When you leave the lights on it’s not only you who pays.
RedWorks helped Ogilvy Group to visualize the campaign idea in a series of prints.
A series of the campaign key-visuals
Creative team:
Illustrator: Nataliya Khranovskaya
DTP Specialists: Yulia Bursh, Dmitriy Shishkin
