Ogilvy Action team developed Sommelier program for Vogue brand. According to the program Vogue Sommelier worked at the cafes and restaurants.
The main goal of the program was to increase the consumer's loyalty for the premium brand.
Having ordered Vogue cigarettes, consumer received them in a presentation pack. Each kind of cigarettes had its own pack, developed by REDWORKS Studio.
Packs for different SKUs
Creative team:
Art Director: Olga Samsonenko
Designers: Anastasiya Baula, Nadia Diachenko
Copywriter: Oksana Pavlovskaya
Production Managers: Valery Popovich, Andrey Svyatuk
