Vogue presented the new cigarettes which packs' design was co-developed with Nina KCK. Ad campaign on new packs launch included different media channels: OOH, prints, promo campaigns and activities at the restaurants and beauty shops.
REDWORKS Studio developed all materials for ad campaign.
Presenter for cigarette packs
An envelope with a leaflet and a disc
Paper and magnetic bookmarks
Leather presents with stamping: card-holder, travel purse, paper bags for presents
In addition to standard OOH non-standard transparent city-lights were developed as well.
City light
Retail promo activity was developed by the Ogilvy Action team. During the activity all participants could be photographed in boudoir surroundings just like refined Frenchwomen.
Promo stand as a boudoir
Example of the photo and gift photo frame
Presents for promo participants: blinkers, cigarette holder with a soft cover
Creative team:
Art Director: Olga Samsonenko
Designers: Anastasiya Baula, Levko Gorbachevsky
Production Manager: Andrey Svyatuk
