In 2008 Farlep-Optima companies merged to form a single provider of telecommunication services. The Studio was invited to develop name and identity for the new brand.
Reflecting on the positioning, a name was to communicate guidance the brand offers its consumers in the diverse and complex world of telecommunications.
The brightest star, Vega appeared to best define the brand. Vega is the “the guiding star” of telecom.
Developed by RedWorks were also a logo and corporate identity. Simple, yet elegant, graphics and color solution conveys the ease of Vega services.
Logo
Notebooks, business cards, CD, flag, cup
Templates for OOH, branded packages, personnel uniform
Creative team:
Art Directors: Mikhail Krivoruk, Vitaly Kozlov
Designers: Oleg Grischenko, Alexey Dudko, Elena Tverdokhleb, Nadia Diachenko, Elena Lutsenko
Copywriter: Evgeniya Dzyubenko
