RedWorks

Brand Vogue has presented a new exclusive collection of Vogue Éphémère Obscur and Vogue Éphémère Clair. Packs’ design was created by the Parisian artist Akroe.

Optical illusions became a basis of design. As a matter of fact, the idea based on the game of forms, colors and shades is embodied in packs.
In launch support of new tastes REDWORKS Studio developed a sales presenter with portable elements. The design of the presenter is also executed in stylistics of optical illusions.

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Bracelet

Brand Vogue has presented a new exclusive collection of Vogue Éphémère Obscur and Vogue Éphémère Clair. Packs’ design was created by the Parisian artist Akroe in optical illusions style.

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Vogue Sommelier promo activity was developed in support of annual A ma Facon campaign and took place in cafes and restaurants in various Ukrainian cities.

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Ogilvy Action team developed Sommelier program for Vogue brand. According to the program Vogue Sommelier worked at the cafes and restaurants.

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Together with talented French photo artist Philip Garcia Vogue created new packs' design. The task of the Studio was to present this news to the loyal customers through the direct mail.

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Vogue presented the new cigarettes which packs' design was co-developed with Nina KCK. Ad campaign on new packs launch included different media channels: OOH, prints, promo campaigns and activities at the restaurants and beauty shops.

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Pall Mall is a modern brand adhering to philosophy of cities. To acquaint consumers with the brand and to raise its recognition, the Studio was to create an info site about the trade mark.

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Brand Pall Mall is known for the adherence to philosophy of cities which are full of life and movements. In support of this philosophy REDWORKS developed a quest for the trade mark, and any person could take part in it on the brand site.

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Ogilvy Action created national program engaging consumers at the beauty shops in launch support of the new Vogue taste. The main goal was to increase consumers loyalty for premium brand Vogue.

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REDWORKS developed an interactive portal with various online and offline activities in support of the launch of the annual Pall Mall campaign - Style City. The goal of the given campaign was to renew existing brand-communications as much as possible.

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Brand Vogue is known for its love to refinement and style. For this reason the Ukrainian Fashion Week, which is one of the brightest events in the fashion world of our country, became an ideal place for presentation of new tastes and brand collections.

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The cigarette brand Pall Mall launched an exclusive collection of new tastes. The Studio was engaged in working out of design of packs. The primary goal was to transfer stylistics of cities' urbanization which is congenial to the brand.

 

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