The new national promo campaign of brand Sarmat – Euro trip to brewers! - started in summer 2010. All beer fans had a real chance to visit famous breweries of Czech, Poland, Holland and Ukraine, which are a part of the world giant SABMiller plc, and personally appreciate skills of the best European brewers.
In support of this campaign the Studio had to develop an informative promo site. Everybody could find all the information about promo campaign, its idea, terms and rules, and also send a promo code, found under a lid or on the bottle.
The main page
Having registered on the site, visitors could also exchange the collected points for the assured gifts in Sarmat web-shop. A special section – Personal cabinet – was created to watch their points.
A page of the web-shop
A page for choosing a gift
Art Director: Vitaly Kozlov
Copywriter: Evgeniya Dzyubenko