REDWORKS developed an interactive portal with various online and offline activities in support of the launch of the annual Pall Mall campaign - Style City. The goal of the given campaign was to renew existing brand-communications as much as possible.
A number of activities has been held in HoReCa for attracting attention to the brand. All events, promos and news could be watched on the Style City site.
The separate section of the site has been assigned for the first in a given segment quest in urban stylistics. Within the limits of the project it was planned to involve young audience as much as possible. The basic focus was made on interactivity and brightness of the game.
The quest passed in three stages to raise a percentage of users involvement. Game events took place in various urban locations of a modern city. Presence of the brand in the game is minimal and is felt only in city stylistics.
Moreover, online shop where consumers could exchange collected points for various purchases was placed on the site.
Promo pages: the main page, news, info
Creative team:
Art Director: Mikhail Krivoruk
Designers: Vitaly Kozlov, Elena Lutsenko, Ruslan Korotych, Alexey Dudko
Copywriter: Denis Keleberdenkoко
