Guarana is an energetic drink of the IDS Group company. The task of the website was to increase the level of brand awareness among Ukrainian Internet users, deliver to them the campaign message No sleep! and increase the number of positive records about the brand in the Internet.
OgilvyOne team developed an Internet campaign for Guarana. REDWORKS created an entertaining website http://guarana-energy.com.ua where everybody could download a lot of original free content. All the items on the web pages repeat the main message No sleep! in different ways: in realtones, funny videos, an owl alarm-clock, wake up a friend.
Unique mp3-files composed especially for this project are uploaded on the site. Each file is a loud, sometimes disgusting but nevertheless funny sound which can be a great alarm-clock or a realtone for the TA.
We know how much Internet users like videos with sleeping people and animals. That's why OgilvyOne team chose the top-videos on the free video services. Existing videos were interrupted in the most unexpected moments by Guarana owl appealing viewers not to sleep. You can watch those videos on a separate web page.
Page: funny videos
Page: wake up a friend
Page: error 404
Creative team: Art Director: Vitaly Kozlov
Designer: Nadia Diachenko
