Brokbusiness insurance company has already been existing for a long time in the market of insurance of Ukraine and is one of the leading companies in this sphere.
The existing logo has become outdated and needed updating. Our task was to offer an identica which would display philosophy of easiness of insurance and speak about the present of the company.
We took an existing image of the bird for a basis of a graphic symbol which was subsequently stylized. As a result, easiness, simplicity and at the same time dynamics appeared in the logo.
An old logo
A new logo
The description of the company and rules of the corporate style use are collected in one brandbook.
Pages of brandbook
Designer: Elena Lutsenko
